Visual Identity for the Congress
The visual identity, with a modern design, reflects the innovation of the congress.
The Process
I developed the visual identity for the XX Congress of Metallic and Mixed Construction by CMM, which will take place in the city of Porto, with the main theme being Artificial Intelligence and Energy. Inspired by technology and innovation, I used shades of purple, blue, and magenta, associated with the digital world. The iconic D. Maria Bridge, a symbol of engineering and the city, serves as the backdrop for the poster, creating a connection between the event and the city.
With metallic structures as the main focus of the congress, I gave visual prominence to this essential element, reflecting the strength and modernity of the sector. The design was crafted to convey the innovation and dynamism that define metallic and mixed construction, with the aim of highlighting the relevance of the theme in the current context.
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